5+ years delivering end-to-end, research-led UX/UI design for Harrods, Samsung, and Blu VAPE against strict WCAG 2.2 AA and GDS standards. I complement this strong product foundation with hands-on AI engineering and prompt design, bridging the gap between raw LLM capabilities and intuitive, human-centered interfaces.
Research-led, accessible design across luxury retail, healthcare, and public sector — grounded in user research, Figma prototyping, and WCAG 2.2 AA compliance throughout.
UX/UI Design · Enterprise Retail · Harrods
End-to-end UX for a luxury pre-order feature — from discovery research through Figma prototyping, developer handover, and design QA. Integrated directly into the product page to preserve the luxury experience.
Brand Design · Google Design Sprint · Imperial Brands
5-day Google Design Sprint for Imperial Brands — delivering a validated Integrated Loyalty Ecosystem with 87% user approval rating in a compliance-constrained environment.
Accessibility · GDS · Public Sector
GDS service design for 2.5 million eligible disabled users — magic link auth, auto-save, SMS updates. Passed GDS assessment at first review.
UX/UI Design · Healthcare · Mobile App
Personalised surgical companion app reducing patient anxiety — dynamic timeline, smart FAQ, and recovery tracking. Validated through 5 usability sessions.
End-to-end production from keyword research and domain selection to AI-generated content and Netlify deployment — each site demonstrating a different facet of prompt engineering and AI-assisted development.
AI Content · Prompt Engineering · Technical SEO
120+ peak profiles, filterable by classification (Munros, Wainwrights), region, and difficulty. Built with Astro + Claude prompting.
AI Content Automation · Technical SEO
44 river profiles across all UK nations with activities, wildlife species, and interactive region filters. Page one Google rankings for 20+ queries. Content-first Astro build.
AI SaaS MVP · Claude Code · Solo Build
Digital rugby passport platform with player CVs, scout board, and combine metrics — designed UX-first (research → wireframes → design system) then built page-by-page with Claude Code. Front end live; payment, video upload, and PDF export in production.
AI Automation · SEO Engineering · SPA Debugging
620 rugby union and league clubs across all four UK nations. Diagnosed SPA indexing failures and engineered an n8n workflow to publish SEO-optimised content at scale. National page-one rankings.
User research, stakeholder interviews, and competitor audit to define the exact problem worth solving — the same starting point whether the output is a Figma prototype or a live AI-built platform.
Wireframes, user flows, and a WCAG-compliant design system in Figma — locked in before any code is written, AI-generated or otherwise.
Developer handover and design QA on employed UX work; AI-directed, page-by-page builds with Claude Code and Bolt.new on solo AI projects.
Usability testing and WCAG/GDS assessment on UX work; n8n automation and Search Console monitoring for sustained AI-platform performance.
Open to senior UX/UI and Product Design roles, with AI engineering, prompt engineering, and digital adoption as a strong secondary lane. Based in Horley, Surrey — commutable to London, open to remote and hybrid.
5+ years delivering end-to-end, research-led UX/UI design for Harrods, Samsung, and Blu VAPE against strict WCAG 2.2 AA and GDS standards. I complement this strong product foundation with hands-on AI engineering and prompt design, bridging the gap between raw LLM capabilities and intuitive, human-centered interfaces.
Open to senior UX/UI and Product Design roles, with AI engineering, prompt engineering, and digital adoption as a strong secondary lane. Currently deepening AI practice on DeepLearning.AI's AI Engineering track and Anthropic's Official Prompt Engineering for Developers — remote and hybrid, commutable to London.
Working across a range of projects spanning both UX/UI design and AI engineering. Engineered Claude API content automation — system prompts, keyword injection, and tone parameters — across five live production platforms. Owned full delivery lifecycle from requirements through Netlify deployment using Bolt.new and Claude. Achieved page-one Google rankings on three of the five platforms through embedded technical SEO architecture.
Led end-to-end design of a new pre-order feature — research, journey mapping, Figma prototyping, developer handover, design QA, and post-launch iteration — contributing to a measurable reduction in checkout friction. Applied GOV.UK Design System components and WCAG 2.2 AA standards throughout, embedded in an agile sprint team attending all ceremonies.
Led a brand and app relaunch via a Google Design Sprint in a regulated, compliance-constrained environment. Produced wireframes and prototypes for conversion-led user journeys, incorporating stakeholder feedback through rapid iteration cycles.
Designed a B2B campaign platform through cross-department workshops — defining site architecture, user flows, and interaction patterns to support new business enquiries. Delivered Figma/Adobe XD designs aligned to brand, accessibility, and conversion goals; provided HTML/CSS guidance directly to developers.
Open to senior UX/UI roles, AI engineering positions, and freelance partnerships.
azvoma@gmail.comUX/UI design across luxury retail, public sector, and healthcare, plus AI engineering and prompt automation on live production platforms.
Research-led, accessible design across luxury retail, healthcare, and public sector — WCAG 2.2 AA throughout.
UX/UI Design · Enterprise Retail · Harrods
Led end-to-end design of a new pre-order feature serving thousands of Harrods customers — from discovery research and user interviews through Figma prototyping, developer handover, and design QA. Integrated directly into the existing product page to preserve the luxury experience.
Brand Design · Google Design Sprint · Imperial Brands
Facilitated a full 5-day Google Design Sprint for BluVape (Imperial Brands) — mapping customer journeys, running Crazy 8s ideation, converging on an Integrated Loyalty Ecosystem, building a mid-fidelity prototype, and running moderated usability testing with 8 participants.
Accessibility · GDS · Public Sector
GDS question-per-page service design for the Blue Badge scheme — serving 2.5 million eligible disabled people. Magic link auth, auto-save, real-time SMS updates, and contextual evidence guidance. All 9 WCAG 2.2 AA criteria passing. Passed GDS assessment at first review.
UX/UI Design · Healthcare · Mobile App
Personalised surgical guidance app to reduce patient anxiety and clinical overload — grounded in 8 patient interviews and 5 clinician interviews. Calm UI with a dynamic surgery timeline, interactive checklists, smart FAQ, and recovery tracking validated through 5 usability sessions.
Production AI systems — from keyword research and domain selection through Claude API prompt engineering, n8n automation, and Netlify deployment.
AI SaaS MVP · Claude Code · Solo Build
End-to-end SaaS MVP directed with Claude Code — design system locked in before code generation, then built page-by-page across 14 pages and 9 blog articles. 8-step player onboarding, scout search board, and combine metrics engine. Front end live; payment, video upload, and PDF export in production.
AI Content Automation · Technical SEO
National river information platform ranking page one of Google for 20+ queries including "rivers in Yorkshire" and "longest rivers in England". Built with dual-intent Claude prompting, technical SEO architecture, structured metadata, and automated internal linking.
AI Automation · SEO Engineering · SPA Debugging
Diagnosed and resolved complex SPA indexing failures — hash-fragment canonicals, duplicate titles, and broken redirect loops. Engineered an n8n workflow to research, write, and publish SEO-optimised content across 620 club profiles at scale.
AI Content · Prompt Engineering · Technical SEO
Searchable directory of 120+ UK mountain peaks built end-to-end using AI-assisted research and Claude-generated content. Filterable by classification (Munros, Wainwrights), region, and difficulty. Page one Google rankings for multiple hiking queries.